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Talk Radio

 

Radio Ratings 1990 to 1999

Archived radio ratings for all stations with a focus on talk radio.

March 99 posting of Top 5 Stations in Billing

1 - WFAN/NY - $55.1 million
2 - KIIS/LA - $54.2
3 - WLTW-FM/NY - $47.3
4 - WXRK-FM/NY - $45.1
5 - WINS-AM - $38.3


Spring, Summer, Fall summary for 1999.

This is the last full book before Rush and Laura switched to PHT.  The winter book will be a partial representation since they didn't move until the book started.  The next full book will be the Spring book due out in July.  It won't be until then that a realistic trend will be fully evident.  Even that will be somewhat early.  Radio insiders insist a full year will really tell the tale.

WPHT, 12+, Monday - Sunday, 6 am - midnight, 
Spring 99     1.1    (21)
Summer 99  1.7    (20) 
FALL 99          .8   (23)

WWDB, 12+, Monday - Sunday, 6 am - midnight, 
Spring 99      3.3    (13)
Summer 99   3.6    (11)
FALL 99        4.1    (10)


Philadelphia (Updated 11/16/99)
Fall '99 ARBITRENDS (August, September, October)
12+ Mon-Sun, 6a-12mid

StationFormat     Fall 98  Win 99  Spr 99  Sum 99  A/S/O 
 
KYW-A   News6.4   7.8   5.9   6.8   6.9   
WBEB   AC5.9   6.3   7.0   5.7   6.3   
WYSP   Rock5.6   5.9   6.0   5.8   5.8   
WDAS-F   Urban AC5.9   5.8   5.5   5.5   5.3   
WUSL   Urban5.3   5.0   4.6   5.0   5.0   
WJJZ   NAC4.2   4.9   5.4   4.4   4.7   
WIOQ   Top 40/M4.1   3.7   4.6   4.2   4.2   
WPEN-A   Nostalgia4.0   3.6   4.0   4.1   4.1   
WEJM   R&B Oldies2.1   2.2   2.2   3.8   4.0   
WOGL   Oldies5.5   4.7   4.4   3.8   4.0   
WWDB   Talk4.4   4.6   3.3   3.6   4.0   
WMGK   Classic Hits3.9   3.2   3.8   3.5   3.4   
WPLY   Alternative2.1   2.5   3.1   3.5   3.3   
WXTU   Country4.2   3.4   3.5   3.2   3.3   
WMMR   Rock3.6   3.0   3.4   3.4   3.1   
WIP-A   Sports2.9   3.5   3.0   2.5   2.6   
WPHI   Urban3.3   3.0   3.0   2.6   2.6   
WYXR   Hot AC3.1   3.1   2.7   2.5   2.5   
WPST   Top 40/M1.4   1.3   1.4   1.8   2.0   
WPHT-A   Talk1.0   1.1   1.1   1.7   1.5   
WDAS-A   Religious1.2   1.1   1.3   1.4   1.3   


© 1999 Arbitron. 


Tuesday July 20th
"It's Ouch Time"
quote taken from Star Wars

1) B101 - 7.0, 2) YSP - 6.0, 3) KYW - 5.9, 11) WPEN - 4.0, 15) WWDB-FM - 3.3

Station

Format

Owner

Sp '98

Su '98

Fa '98

Wi '99

Sp '99

WBEB-FM

AC

WEAZ

7.2

6.2

5.9

6.3

7.0

WYSP-FM

Rock

Infinity

5.1

5.4

5.6

5.9

6.0

KYW-AM

News

Infinity

7.2

6.4

6.4

7.8

5.9

WDAS-FM

Urban AC

AMFM

6.2

5.8

5.9

5.8

5.5

WJJZ-FM

NAC/SJ

AMFM

4.5

4.1

4.2

4.9

5.4

WIOQ-FM

CHR/Pop

AMFM

3.9

4.0

4.1

3.7

4.6

WUSL-FM

Urban

AMFM

5.1

4.7

5.3

5.0

4.6

WOGL-FM

Oldies

Infinity

4.9

4.9

5.5

4.7

4.4

WPEN-AM

Nostalgia

Greater Media

4.1

3.3

4.0

3.6

4.0

WMGK-FM

Classic Hits

Greater Media

4.1

4.1

3.9

3.2

3.8

WXTU-FM

Country

Beasley

4.3

4.7

4.2

3.4

3.5

WMMR-FM

Rock

Greater Media

3.0

3.6

3.6

3.0

3.4

WWDB-FM

Talk

Beasley

4.0

5.0

4.4

4.6

3.3

WPLY-FM

Alternative

Greater Media

2.3

2.3

2.1

2.5

3.1

WIP-AM

Sports

Infinity

2.6

2.7

2.9

3.5

3.0

WPHI-FM

Urban

Radio One

3.4

3.1

3.3

3.0

3.0

WYXR-FM

Hot AC

AMFM

3.3

3.1

3.1

3.1

2.7

WXXM-FM

Hot AC

Greater Media

2.2

2.3

2.1

2.2

2.2

WPST-FM

CHR/Pop

Nassau

1.3

1.5

1.4

1.3

1.4

WDAS-AM

Religious

AMFM

1.2

1.0

1.2

1.1

1.3

WPHT-AM

Talk

Infinity

1.2

1.3

1.0

1.1

1.1

WHAT-AM

Talk

KBT Comm.

1.1

1.2

0.8

1.6

1.0

WKXW-FM

Talk

Press

0.9

0.9

1.3

1.1

1.0

WNJO-FM

Oldies

Nassau

0.7

1.0

0.6

0.9

0.8

WJBR-FM

AC

Commodore

0.5

0.5

0.6

0.6

0.6

WWJZ-AM

Nostalgia

Mount Holly

0.3

0.7

0.4

0.4

0.6

WEMG-AM

Spanish Con.

Mega

0.6

0.5

0.5

0.3

0.5

WFIL-AM

Religious

Salem

0.0

0.4

0.0

0.3

0.5

WLEV-FM

AC

Citadel

0.3

0.3

0.0

0.0

0.4

WSSJ-AM

Spanish Con.

Mega

0.0

0.0

0.0

0.4

0.4

WWDB-AM

Talk

Beasley

0.0

0.0

0.6

0.6

0.4

WBYN-FM

Religious

WDAC Radio

0.0

0.0

0.3

0.3

0.3

WNAP-AM

Gospel

GHB Broad.

0.0

0.6

0.0

0.4

0.3


Tuesday June 22nd

#5 Philadelphia, PA
Spring '99 ARBITRENDS (March, April, May)
12+ Mon-Sun, 6a-12mid

 

Station              Fall 98  Win 99   F/M/A   M/A/May  
WBEB (AC)          5.9 6.3 6.8 6.8
KYW-A (News) 6.4 7.8 7.0 6.5
WDAS-F (Urban AC)  5.9 5.8 5.7 5.9
WYSP (Rock)        5.6 5.9 6.0 5.4
WJJZ (NAC)      4.2 4.9 4.7 5.2
WUSL (Urban)       5.3 5.0 5.3 5.1
WOGL (Oldies)      5.5 4.7 4.4 4.6
WIOQ (Top 40/M) 4.1 3.7 4.1 4.2
WPEN-A (Nostalgia) 4.0 3.6 3.7 4.0
WWDB (Talk)        4.4 4.6 4.3 4.0
WXTU (Country)     4.2 3.4 3.4 3.6
WIP-A (Sports)     2.9 3.5 3.4 3.4
WMGK (Classic Hits) 3.9 3.2 3.4 3.3
WPHI (Urban)       3.3 3.0 3.1 3.0
WMMR (Rock)        3.6 3.0 3.0 2.9
WPLY (Alternative) 2.1 2.5 2.5 2.9
WYXR (Hot AC)      3.1 3.1 3.0 2.7
WXXM (Urban Oldies) 2.1 2.2 2.1 1.9
WPST (Top 40/M)   1.4 1.3 1.5 1.5
WHAT-A (Talk) 0.8 1.6 1.7 1.3
WPHT-A (Talk)     1.0 1.1 1.1 1.2
WDAS-A (Religious) 1.2 1.1 0.9 1.1
WKXW (Talk) 1.3 1.1 1.1 1.1
© 1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.


Spring 1999 ARBITRENDS (February, March, April)
12+ Mon-Sun, 6a-12mid


KYW-A (News)       6.4 7.8 7.0
WBEB (AC)          5.9 6.3 6.8
WYSP (Rock)       5.6 5.9 6.0
WDAS (Urban AC)   5.9 5.8 5.7
WUSL (Urban)      5.3 5.0 5.3
WJJZ (NAC)      4.2 4.9 4.7
WOGL (Oldies)     5.5 4.7 4.4
WWDB (Talk)       4.4 4.6 4.3
WIOQ (Top 40/M)    4.1 3.7 4.1
WPEN-A (Nostalgia) 4.0 3.6 3.7
WXTU (Country)     4.2 3.4 3.4
WIP-A (Sports)       2.9 3.5 3.4
WMGK (Classic Hits) 3.9 3.2 3.4
WPHI (Urban)      3.3 3.0 3.1
WMMR (Rock)       3.6 3.0 3.0
WYXR (Hot AC)     3.1 3.1 3.0
WPLY (Alternative) 2.1 2.5 2.5
WXXM (Hot AC)      2.1 2.2 2.1
WHAT-A (Talk) 0.8 1.6 1.7
WPST (Top 40/M)   1.4 1.3 1.5
WKXW (Talk)        1.3 1.1 1.1
WPHT-A (Talk)   1.0 1.1 1.1
© 1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.


Fall 1998 and Winter 1999

Place

Station

Format

Fall
1998
Winter
1999

1st

KYW-AM

News

6.4

7.8

2nd

WBEB-FM

Adult Contemporary Music

5.9

6.3

3rd

WYSP-FM

Rock Music

5.6

5.9

4th

WDAS-FM

Urban Adult Contemporary Music

5.9

5.8

5th

WUSL-FM

Urban Contemporary Music

5.3

5.0

6th

WJJZ-FM

New Adult Contemporary Music

4.2

4.9

7th

WOGL-FM

Rock Oldies

5.5

4.7

8th

WWDB-FM

Talk

4.4

4.6

9th

WIOQ-FM

Popular Contemporary Hits

4.1

3.7

10th

WPEN-AM

Nostalgia

4.0

3.6

11th

WIP-AM

Sports

2.9

3.5

12th

WXTU-FM

Country Music

4.2

3.4

13th

WMGK-FM

Classic Hit Music

3.9

3.2

14th

WYXR-FM

Hot Adult Contemporary Music

3.1

3.1

15th (tie)

WMMR-FM

Rock Music

3.6

3.0

15th (tie)

WPHI-FM

Urban Contemporary Music

3.3

3.0

17th

WPLY-FM

Alternative Rock Music

2.1

2.5

18th

WXXM-FM

Hot Adult Contemporary Music

2.1

2.2

19th

WHAT-AM

Talk

0.8

1.6

20th

WPST-FM

Popular Contemporary Hits

1.4

1.3

21st (tie)

WDAS-AM

Religious Programming

1.2

1.1

21st (tie)

WKXW-FM

Talk

1.3

1.1

21st (tie)

WPHT-AM

Talk

1.0

1.1

24th

WNJO-FM

Rock Oldies

0.6

0.9

25th (tie)

WJBR-FM

Adult Contemporary Music

0.6

0.6

25th (tie)

WWDB-AM

Talk

0.6

0.6

27th (tie)

WNAP-AM

Religious Programming

(NR)

0.4

27th (tie)

WSSJ-AM

Diversified Programming

(NR)

0.4

27th (tie)

WWJZ-AM

Nostalgia

0.4

0.4

30th (tie)

WBYN-FM

Religious Programming

0.3

0.3

30th (tie)

WFIL-AM

Religious Programming

(NR)

0.3

30th (tie)

WRDR-FM

Nostalgia

0.4

0.3

30th (tie)

WURD-AM

Spanish Tropical Music

0.5

0.3

 


TOP TALK RADIO AUDIENCES BY SIZE - Sunday 8/22/1999
(Weekly cume low-end estimates 12-plus in millions rounded off to the
nearest .25 million based upon TALKERS magazine analysis of a national sampling of Arbitron reports and other reliable indicators in rated and non-rated markets for Fall 1998)

1. Rush Limbaugh   14.75+
2. Dr. Laura Schlessinger   14.50+
3. Howard Stern   9.25+
4. Art Bell    6.25+
4. Dr. Joy Browne    6.25+
5. Don Imus    5.00+
5. Jim Bohannon    5.00+
5. Bruce Williams    5.00+
6. G. Gordon Liddy    3.25+
7. Ken & Daria Dolan    2.50+
7. Michael Reagan     2.50+
7. Dr. Dean Edell    2.50+
8. Bob Grant    1.75+
8. John and Ken    1.75+
8. Doug Stephan    1.75+
8. Tom Joyner 1.75+
9. Tom Leykis    1.50+
10. Bob Brinker 1.25+


Place

Station

Format

Summer
1998
Fall
1998

1st

KYW-AM

News

6.4

6.4

2nd (tie)

WDAS-FM

Urban Adult Contemporary Music

5.8

5.9

2nd (tie)

WBEB-FM

Adult Contemporary Music

6.2

5.9

4th

WYSP-FM

Rock Music

5.4

5.6

5th

WOGL-FM

Rock Oldies

4.9

5.5

6th

WUSL-FM

Urban Contemporary Music

4.7

5.3

7th

WWDB-FM

Talk

5.0

4.4

8th (tie)

WJJZ-FM

New Adult Contemporary Music

4.1

4.2

8th (tie)

WXTU-FM

Country Music

4.7

4.2

10th

WIOQ-FM

Popular Contemporary Hits

4.0

4.1

11th

WPEN-AM

Nostalgia

3.3

4.0

12th

WMGK-FM

Classic Hit Music

4.1

3.9

13th

WMMR-FM

Rock Music

3.6

3.6

14th

WPHI-FM

Urban Contemporary Music

3.1

3.3

15th

WYXR-FM

Hot Adult Contemporary Music

3.1

3.1

16th

WIP-AM

Sports

2.7

2.9

17th (tie)

WXXM-FM

Hot Adult Contemporary Music

2.3

2.1

17th (tie)

WPLY-FM

Alternative Rock Music

2.3

2.1

19th

WPST-FM

Popular Contemporary Hits

1.5

1.4

20th

WKXW-FM

Talk

0.9

1.3

21st

WDAS-AM

Religious Programming

1.0

1.2

22nd

WPHT-AM

Talk

1.3

1.0

23rd

WHAT-AM

Talk

1.2

0.8

24th (tie)

WNJO-FM

Rock Oldies

1.0

0.6

24th (tie)

WJBR-FM

Adult Contemporary Music

0.5

0.6

24th (tie)

WWDB-AM

Talk

(NR)

0.6

27th

WURD-AM

Spanish Tropical Music

0.5

0.5

28th (tie)

WWJZ-AM

Nostalgia

0.7

0.4

28th (tie)

WRDR-FM

Nostalgia

0.3

0.4

30th

WBYN-FM

Religious Programming

(NR)

0.3

(NR) No rating available.

Ratings represent the percentage of all listeners in the market,
aged 12 and up, estimated to have listened to the station for a
minimum of five minutes during any fifteen-minute period.

All ratings © 1999 Arbitron.
May not be quoted or reproduced without prior written permission from Arbitron.
All rights reserved
Copyright © 1999 by RadioDigest.com


Fall '98 Phase 1 Arbitrend - (Updated 11/16/98)

Spr '98 Sum '98
KYW-AM (News) 7.2 6.4
WDAS-FM (Urban AC) 6.2 5.8
WBEB-FM (AC) 7.2 6.2
WYSP-FM (Rock) 5.1 5.4
WOGL-FM (Oldies) 4.9 4.9
WWDB-FM (Talk) 4.0 5.0
WJJZ-FM (NAC/SJ) 4.5 4.1
WUSL-FM (Urban) 5.1 4.7
WXTU-FM (Country) 4.3 4.7
WIOQ-FM (CHR/Pop) 3.9 4.0
WMGK-FM (Cl. Hits) 4.1 4.1
WMMR-FM (Rock) 3.0 3.6
WPEN-AM (Nostalgia) 4.1 3.3 3.4
WYXR-FM (Hot AC) 3.3 3.1
WPHI-FM (Urban) 3.4 3.1
WIP-AM (Sports) 2.6 2.7
WXXM-FM (Hot AC) 2.2 2.3
WPLY-FM (Alternative) 2.3 2.3
WPHT-AM (Talk) 1.2 1.3
WPST-FM (CHR/Pop) 1.3 1.5
WHAT-AM (Talk) 1.1 1.2
WDAS-AM (Religious) 1.2 1.0
WNJO-FM (Oldies) .7 1.0
WKXW-FM (Talk) .9 .9
WWJZ-AM (Nostalgia) .3 .7
WJBR-FM (AC) .5 .5
WNAP-AM (Religious) --- .6
WURD-AM (Tropical) .6 .5
WFIL-AM (Religious) --- .4
WSTW-FM (CHR/Pop) --- .4
WRDR-FM (Nostalgia) .7 .3
© 1998 Arbitron.

Philadelphia Summer Book 1998
(source all-access).
[I would add to this list, WPST-1.3-1.5 / WNJO-.7-1.0]

News KYW falls 7.2-6.4, but takes over the lead as AC WBEB, drops 7.2-5.8. Urban AC WDAS 6.2-5.8, Rock WYSP is up 5.2-5.4, Talk WWDB soars to fifth with a 4.0-5.0. Gold WOGL is flat at 4.9, Urban WUSL drops 5.1-4.7, Country WXTU is up 4.3-4.7, NAC WJJZ is down 4.5-4.1, Classic Hits WMGK is level at 4.1. Top 40/ Mainstream WIOQ is up 3.9-4.0, Rock WMMR leaps 3.0-3.6, Nostalgia WPEN-A drops significantly 4.2-3.3, Urban WPHI is off a bit 3.4-3.1, Hot AC WYXR slips 3.3-3.1, Alternative WPLY stays at 2.3, Modern AC WXXM is up slightly 2.2-2.3.  (Not available at this time were the #'s for WPHT 1210-AM


Fall 1997 to Spring 1998, 12+

  

PHILADELPHIA Winter 1998 12+ (incomplete)

Fall 1997 / Winter

1. KYW (1060) 6.8 - 7.4

2. WDAS-FM (105.3) 5.5 - 6.4

3. WBEB-FM (101.1) 5.9 - 5.8

4. WYSP-FM (94.1) 6.3 - 5.4

5. WJJZ-FM (106.1) 4.2 - 5.1

(tie) WWDB-FM (96.5) 4.6 - 5.1

7. WOGL-FM (98.1) 5.0 - 4.6

8. WUSL-FM (98.9) 4.7 - 4.3

9. WXTU-FM (92.5) 3.7 - 4.2

10. WMGK-FM (102.9) 4.7 - 3.9

11. WPEN-AM (950) 3.6 - 3.8

12. WIOQ-FM (102.1) 3.2 - 3.7

13. WPHI-FM (103.9) 3.5 - 3.5

14. WIP-AM (610) 3.7 - 3.4

15. WYXR-FM (104.5) 3.0 - 3.2

16. WMMR-FM (93.3) 3.2 - 3.1

17. WPLY-FM (100.3) 2.6 - 2.2

 (tie) WRTI- 2.4 - 2.2

(tie) WXXM-FM (95.7) 1.6 - 2.2

20. WHYY- 2.3 - 1.8

21. WXPN- 1.6 - 1.5

22. WPST-FM (97.5) 1.1 - 1.3

(tie) WDAS-AM (1480) 1.2 - 1.3

24. WHAT-AM (1340) 1.0 - 1.1

(tie) WPHT (1210) 0.7 - 1.1

26. WKXW-FM (101.5) 0.9 - 1.0

27. WRDR-FM (104.9) 0.8 - 0.7

28. WLEV-FM (100.7) 0.6 - 0.5

(tie) WURD-AM (900) n/a - 0.5

30. WJBR-FM (99.5) n/a - 0.4

31. WOR-AM -New York (710) n/a - 0.3

(tie) WSTW-FM (93.7) n/a - 0.3

(tie) WWJZ-AM (640) 0.4 - 0.3

Other notes: where's WFIL and WZZD?

PHILADELPHIA  Spring 1998 12+  

Winter / Spring

KYW: 7.4 / 7.2

WBEB: 5.8 / 7.2

WDAS: 6.4/ 6.2

WUSL: 4.3 / 5.1

WYSP: 5.4 / 5.1

WJJZ: 5.1 / 5.0

WOGL: 4.6 / 4.9

WXTU: 4.2 / 4.3

WPEN: 3.8 / 4.1

WMGK: 3.9 / 4.1

WWDB: 5.1 / 4.0

WIOQ: 3.7 / 3.9

WPHI: 3.5 / 3.4

WYXR: 3.2 / 3.3

WMMR: 3.1 / 3.0

WIP: 3.4 / 2.6

WPLY: 2.2 / 2.3

WRTI: 2.2 / 2.2

WXXM: 2.2 / 2.2

WHYY: 1.8 / 2.0

WPST: - / 1.3

WXPN: 1.5 /1.2

WDAS-AM: 1.3 / 1.2

WPHT: 1.1 / 1.2

WHAT: 1.1 / 1.1

WKXW: 1.0 / .9

WRDR: .7 / .7

WNJO: - / .7

WURD: .5 / .6

WJBR-FM: .4 / .5

WWJZ: .3 / .3


#5 Market - Philadelphia, PA

1997 Arbitrons - (Updated 1/20/98)

Spring 1997 / Summer 1997 / Fall 1997

KYW-AM (News) 6.3 / 6.3 / 6.8
WYSP-FM (Rock) 6.3 / 5.3 / 6.3
WBEB-FM (AC) 6.0 / 5.7 / 5.9
WDAS-FM (Urban AC) 4.9 / 5.5 / 5.5
WOGL-FM (Oldies) 5.5 / 5.4 / 5.0
WUSL-FM (Urban) 5.0 / 4.6 / 4.7
WMGK-FM (Cl. Hits) 4.4 / 4.5 / 4.7
WWDB-FM (Talk) 5.0 / 4.7 / 4.6
WJJZ-FM (NAC/SJ) 3.9 / 4.2 / 4.2
WXTU-FM (Country) 4.0 / 4.2 / 3.7
WIP-AM (Sports) 3.4 / 3.7 / 3.7
WPEN-AM (Nostalgia) 4.0 / 4.7 / 3.6
WPHI-FM (Urban) 3.9 / 4.2 / 3.5
WIOQ-FM (CHR/Pop) 3.6 / 4.1 / 3.2
WMMR-FM (Rock) 4.5 / 3.9 / 3.2
WYXR-FM (Hot AC) 3.5 / 3.6 / 3.0
WPLY-FM (Alternative) 2.7 / 3.3 / 2.6
WRTI-FM (90.1) (Public) part-classical/part-jazz  Fall 1997 - 2.4
WHYY-FM (90.9)(Public) had a 2.3 in the fall 1997
WXXM-FM (95.7) (Hot AC) 2.6 / 2.4 / 1.6 Was WFLN (Classical) until September 5
WXPN-FM (88.5) Fall 1997 - 1.6
WDAS-AM (Religious) 1.2 / 1.0 / 1.2
WPST-FM (CHR/Pop) 1.2 / 1.5 / 1.1
WHAT-AM (Talk) 1.6 / .9 / 1.0
WKXW-FM (Talk) .6 / .8 / .9
WPHT-AM (Talk) .8 / .8 / .7
WFMZ-FM (AC) .5 / .5 / .6  (Became WLEV in September)
WJBR-FM (AC) .6 / .4 / .4
WNAP-AM (Religious) --- / .4 / +
WRDR-FM (Nostalgia) .7 / .4 / .8
WTEL-AM (Tropical) --- / .4 / +
WURD-AM (Tropical) .5 / .4 / .6
WWJZ-AM (Nostalgia) --- / .4 / .4
WCHR-FM (Religious) --- / .3 / +
WSTW-FM (CHR/Pop) .3 / .3 / +
WZZD-AM (Religious) --- / .3 / +
WFIL-AM (Religious) --- /--- .3
WBYN-FM (Religious) --- /--- .3
WOR-AM (Talk) --- /--- .3

+ = No information provided

© 1997 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.


February 1998 posting of Top 10 Stations in Billing

For the third year in a row WFAN was the top biller in advertising revenue in 1997. The top 10 as reported in the NY Daily News:

10. 101.1 WCBS-FM New York (Oldies) CBS
9. 103.7 KVIL Dallas (AC/Cowboys Flagship) CBS
8. 92.3 KKBT Los Angeles (Urban) Chancellor
7. 103.5 WKTU Lake Success (Rhythmic CHR) Chancellor
6. 101.1 KRTH Los Angeles (Oldies) CBS
5. 720 WGN Chicago (News/Talk/Cubs) Tribune
4. 1010 WINS New York (News) CBS
3. 92.3 WXRK New York (Rock/Stern Flagship) CBS  (Home of Howard Stern)
2. 106.7 WLTW New York (AC) Chancellor
1. 660 WFAN New York (Sports) CBS  (Home of Imus in the Morning)


1991 to 1995

Saved from the archives of phillyradio.com, ratings for 1992 and 1993

 STATION       WN92    FL92    WN93    FORMAT
--------------------------------------------------
 1060 KYW-AM      8.4     7.0     8.1    News
 96.5 WWDB-FM     4.8     4.3     7.0    Talk
102.1 WIOQ-FM     3.5     6.4     6.8    CHR/Urban
 94.1 WYSP-FM     5.9     7.7     6.0    Cl. Rock
104.5 WYXR-FM     4.2     4.6     5.6    AC
  950 WPEN-AM     5.5     4.8     4.8    Standards
 98.1 WOGL-FM     3.8     4.1     4.7    Oldies
106.1 WEGX-FM     4.9     4.4     4.5*   CHR/Pop (*last book as CHR/Pop)
 98.9 WUSL-FM     7.1     4.8     4.4    Urban
101.1 WEAZ-FM     6.0     4.6     4.3    Soft AC

The Following was posted on Radio-Info.com's Philadelphia message board

Name: D. Stroyer
Date: 8/7/02


Just digging through some old boxes of stuff, I found some clipped Inquirer articles showing 12+ ratings.... 

Winter '92 
KYW - 8.4 
Power 99 - 7.1 
Eazy 101 - 6.0 
WYSP - 5.9 
WPEN - 5.5 
Eagle 106 - 4.9 
WWDB - 4.8 
Star 104.5 - 4.2 
Oldies 98 - 3.8 
Q102 (dance/top 40) - 3.5 

Fall '92 
WYSP (classic rock) - 7.7 
KYW - 7.0 
Q102 (urban/top 40) - 6.4 
Power 99 - 4.8 
WPEN - 4.8 
Eazy 101 - 4.6 
Star 104.5 - 4.6 
Eagle 106 - 4.4 
WWDB - 4.3 
Oldies 98 - 4.1 

Winter '93 
KYW - 8.1 
WWDB - 7.0 
Q102 (urban/top 40) - 6.8 
WYSP (classic rock) - 6.0 
Star 104.5 - 5.6 
WPEN - 4.8 
Oldies 98 - 4.7 
Eagle 106 - 4.5 (yes, they actually yanked the plug on a station that had a 4.5! Supposedly, it was all teens listening? Or, was that 4.5 all Lander?) 
Power 99 - 4.4 
Eazy 101 - 4.3 
WDRE - 1.9 (17th place) 

Also: 

WMMR in 11th place. Their first time out of the top 10 since the 70's. 

Mornings 12+: 
KYW - 13.3 
WYSP - 10.5 
Eagle 106 - 6.2 (Lander's best ratings ever with Eagle) 
WMMR ("SportsRock") - 3.5 (14th place) 

Fall '93 
KYW - 6.9 
WMMR - 6.0 
WYSP (classic rock) - 5.6 
WWDB - 5.4 
WPEN - 5.2 
Oldies 98 - 5.1 
Power 99 - 5.0 
WIP - 4.6 
WXTU - 4.4 
WDAS-FM - 4.0 
B101 - 3.3 

Winter '94 
KYW - 10.0 
WMMR - 5.7 
WWDB - 5.6 
WPEN - 5.5 
Oldies 98 - 5.3 
WYSP (classic rock) - 5.3 
Power 99 - 4.7 
B101 - 4.5 
WDAS-FM - 4.2 
WXTU - 4.0 

Spring '94 
KYW - 7.4 
WMMR - 6.6 
WPEN - 6.1 
WWDB - 6.1 
WYSP (classic rock) - 5.6 
Oldies 98 - 5.0 
B101 - 4.9 
Power 99 - 4.9 
WXTU - 4.6 
Q102 (urban/top 40) - 4.3 
Magic 102.9 (AC) - 3.6 
WJJZ - 2.4 (??th place) 

Summer '94 
KYW - 7.4 
WWDB - 5.7 
WMMR - 5.6 
WYSP (classic rock) - 5.2 (lowest in 5 years) 
Power 99 - 5.2 
B101 - 5.1 
WXTU - 5.0 
Oldies 98 - 4.6 
Q102 (dance/top 40) - 4.6 
Magic 102.9 (70's) - 4.5 (their best showing in 3 years; Harvey jumped from 12th to 6th) 
WPEN - 4.2 (??th place) 
WJJZ - 3.5 (14th place) 
WDRE - 2.1 (??th place) 
1210 The GiMP - 0.7 (??th place) 
WTEL ("Radio Tropical") - 0.5 (??th place) 

Also: 

Mornings 12+ 
1. KYW 
2. WYSP 
3. WMMR 
4. WWDB 
5. WXTU 
6. Magic 102.9 
7. WIP 
8. Power 99 
9. B101 
10. WPEN 

Fall '94 
KYW - 7.3 
WPEN - 5.9 
Power 99 - 5.7 
WDAS-FM - 5.3 (best showing since 1984) 
WWDB - 4.9 
WYSP (classic rock) - 4.9 
Oldies 98 - 4.8 
WMMR - 4.7 
WIP - 4.4 
B101 - 4.3 
WXTU - 4.3 
Magic 102.9 (70's) - 4.1 
Q102 (mainstream top 40) - 4.1 
Y100 (alternative/top 40) - 3.3 (17th place) 
WDRE - 3.0 (??th place) 
1210 The GiMP - 0.4 (??th place) 

Mornings 12+: 

1. KYW (13.3) 
2. WYSP (9.1) 
3. WPEN (Jerry & Elaine) (6.0) 
4. WIP (5.2) 
4. Power 99 (Carter & Sanborn) (5.2) 

Winter '95 
KYW - 7.7 
Power 99 - 5.9 
B101 - 5.5 
WPEN - 5.4 
WWDB - 5.4 
WDAS-FM - 5.1 
Oldies 98 - 4.9 
WMMR - 4.8 
WXTU - 4.8 
WYSP (classic rock) - 4.6 
WIP - 4.5 
Y100 (somewhat more alternative) - 4.2 
Q102 (mainstream top 40) - 3.4 (??th place) 
WDRE ("Underground Network") - 1.9 (??th place) 

Also: 

Y100 ranked 4th, persons 18-34, up from a 5.3 to an 8.1. 

Mornings 12+: 

KYW 13.7 
WYSP 9.4 
WIP 
WPEN (Jerry & Elaine) 
WWDB 
Q102 (Eddie and JoBo) in 15th with a 2.7. 

There ya go. I eventually want to get this onto my website, and if anybody has any other ratings laying around (from the 80's and the late 90's), drop me an e-mail. 

-D 
================================
Name: Scott Stephens
Date: 8/8/02
In Reply To: "old" Arbitron ratings (D. Stroyer) 


Here is a clipping I have (from the Courier-Post) for Winter, 1990 (12 +): 

KYW - 7.4 
WMMR - 6.9 
Power 99 - 6.7 
EZ 101 - 6.3 
WYSP (Stern defeats Debella for the first time) - 6.2 
WPEN - 6.0 
Q 102 - 5.9 
Eagle 106 - 5.4 
Magic 103 - 4.5 
Kiss 100 - 4.5 
=======================
Name: Slinky
Date: 8/7/02
In Reply To: "old" Arbitron ratings (D. Stroyer) 


I've got another Inky clipping here: 

Winter '91 (the Gulf War ratings): 

Top Ten: 
KYW 8.8 
WPEN 6.9 (PEN's highest ever, up from 5.5 in Fall) 
Power 6.1 
WYSP 5.7 (as Classic Rock) 
EZ101 5.5 
WXTU 5.4 
WMMR 5.4 (lowest #'s since 1983, down from 7.6 in Fall) 
Q102 5.2 (as Dance CHR) 
WMGK 4.2 (as AC) 
Eagle 4.2 

Also mentioned: 
11. WWDB 4.1 
12. WOGL 3.9 
??. WIP 2.4 
18. WHAT 1.4 

Mornings: 
1. KYW 13.7 
2. WYSP/Stern 9.4 (up from 8.5) 
3. WPEN/Ken Garland 7.7 
4. WMMR/DeBella 5.8 (down from 8.5)